Privacy policy

Privacy Policy

This Privacy Policy describes how Estita Fashion OÜ ("Website," "we," "us," or "our") collects, uses, and discloses your personal data when you visit, use our services, make a purchase on estita.eu ("Website"), or interact with us in other ways related to the Website (collectively, "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a site visitor, or another person whose data we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Website, update the "Last Updated" date, and take any other legally required steps.

How We Collect and Use Your Personal Data

To provide our Services, we collect your personal data from various sources, as detailed below. The data collected and used will vary depending on how you interact with us.
In addition to the specific uses listed below, we may use information about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect

The types of personal data we collect depend on how you interact with our Website and Services. When we refer to "personal data," we mean information that identifies, relates to, describes, or could be associated with you. Below are sections describing the categories and specific types of personal data we collect.

Collecting Information Directly from You

Information you provide directly through our Services may include:

• Contact Details: Your name, address, phone number, and email address.
• Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account Information: Your username, password, security questions, and other information used to secure your account.
• Purchase Information: Products viewed, items added to your cart, saved details such as loyalty points, reviews, recommendations, or gift cards, or completed purchases.
• Customer Support Information: Information you choose to provide when communicating with us, such as messages sent through the Services.

Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but this could prevent you from using or accessing those features.

Collecting Information About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this, we may use cookies, pixel tags, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, network connection information, your IP address, and other data related to your interaction with the Services.

Receiving Information from Third Parties

Finally, we may receive information about you from third parties, including vendors and service providers, who may collect information on our behalf, such as:

• Companies Supporting Our Website and Services: For example, Shopify.
• Payment Processors: Our payment processors collect payment data (e.g., bank account number, credit or debit card information, billing address) to process your payments, fulfill your orders, and provide the goods or services you request as part of our contract with you. Note that personal data required for payment processing is transferred to an authorized data processor—Stripe.

When you visit our Website, open or click on emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using web tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we receive from third parties will be processed in accordance with this Privacy Policy. See also the section "Third-Party Websites and Links" below.

How We Use Your Personal Data

• Providing Goods and Services. We use your personal data to provide you with the Services to fulfill our contract with you, including processing payments, completing orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, managing, and supporting your account, organizing delivery, facilitating returns and exchanges, and other features and functionalities related to your account.
• Marketing and Advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing, promotional, and advertising messages via email, text messages, or postal mail and displaying advertisements about goods or services. This may also include using your personal data to better tailor the Services and advertisements on our Website and other websites. If you are a resident of the EEA, the lawful basis for processing this data is our legitimate interest in promoting our goods in accordance with Article 6(1)(f) of the GDPR.
• Security and Fraud Prevention. We use your personal data to detect, investigate, or take action regarding potential fraudulent, unlawful, or harmful activities. If you choose to use the Services and register an account, you are responsible for the security of your account data. We strongly advise against sharing your username, password, or other access credentials with anyone. If you believe your account has been compromised, contact us immediately. If you are a resident of the EEA, the lawful basis for processing this data is our legitimate interest in maintaining the security of our Website for you and other customers in accordance with Article 6(1)(f) of the GDPR.
• Communicating with You and Improving Services. We use your personal data to provide you with customer support and to improve our Services. This is in our legitimate interests to be responsive to you, provide efficient service, and maintain our business relationships in accordance with Article 6(1)(f) of the GDPR.

Cookies

Like many websites, we use cookies on our Website. For accurate information about cookies on our Website related to the operation of our store using Shopify, see https://www.shopify.com/legal/cookies. We use cookies to manage and improve our Website and Services (including remembering your actions and preferences), provide advertising and marketing tailored to your needs, and enhance the security and reliability of our services.

Types of Cookies We Use

Our Website and Services use the following cookies:

• Session Cookies: These cookies are temporary and remain in your browser until you close it. They allow us to track that you are logged into our Services.
• Persistent Cookies: These cookies remain on your device for a longer period (e.g., several days to a year) and help us recognize you as a returning visitor. They allow us to collect information about your activity on our Website and Services and identify your preferences.
• Third-Party Cookies: Our Website may also use third-party cookies, including cookies for analytics and advertising technologies, to track your activity on our Website and Services and collect certain information about you.

You can disable cookies in your browser settings, but this may negatively impact your ability to use our Website and Services.

Sharing Your Personal Data

We do not sell your personal data, but we may share it with third parties as outlined below:

• Service Providers: We may share your personal data with service providers who assist us in providing our Services. This may include companies that help us with payment processing, order management, delivery, analytics, hosting, and other aspects of our business operations.
• Marketing Partners: We may share your personal data with marketing partners to deliver advertisements about our Services.
• Legal Requirements and Security: We may disclose your personal data if required by law or if we believe such disclosure is necessary to comply with applicable laws, protect the rights, property, or safety of our business, our users, or others.

Your Rights

If you are an EU resident, you may have certain rights regarding your personal data, including the right to:

• Request access to your personal data.
• Request correction or deletion of your personal data.
• Request restriction of the processing of your personal data.
• Withdraw your consent to the processing of your personal data.
• Receive a copy of your personal data in a structured, commonly used, and machine-readable format.

To exercise these rights, you can contact us using the contact details provided in the "Contact Information" section below.

Contact Information

If you have any questions or requests regarding this Privacy Policy, please contact us:

• Company Name: Estita Fashion OÜ
• Jur. address: Kärberi 28-140, Tallinn, Estonia
• Registration Number: 17083846
• VAT ID: EE102785032
• Email: contact@estita.eu
• Phone: +372 54 810 810